BOB is a simple, quick, comprehensive, and reliable software application
for conducting preliminary trademark searches.
Just enter the mark you are interested in and the goods or services associated with the mark and BOB does the rest. Don't see a description that accurately reflects your goods or services in the drop-down menu. Send your proposed description to us and if we add it to our database, we'll send you a free search.
BOB’s algorithm considers more than just the similarity of the marks. That is because the United States Patent and Trademark Office’s Trademark Manual of Examining Procedure says that
(1) the similarity of the marks; and (2) relatedness of the goods or services are key considerations in any likelihood of confusion determination.” Another key consideration in the likelihood of confusion analysis and included in BOB’s algorithm is the number and nature of similar marks in use on similar goods. In other words, the concept of dilution.
BOB’S algorithm was developed by a team of trademark lawyers with over 12 years of experience and includes the 3 key considerations to determine whether your proposed trademark is likely to cause confusion with another federally registered mark or pending application. BOB also searches the same data used by the United States Patent and Trademark Office, which is updated daily.