The New and Improved Way to Conduct Trademark Searches

The New Way to Search

BOB Trademark Search Image

The Old Way to Search

BOB Trademark Search Image

No more clicking on every record returned by the United States Trademark Search System. BOB’s superior user interface saves you time by showing all the important information you need on one screen to make a decision about the availability of your proposed mark.

BOB Trademark Search Image
Don’t waste your time entering one name at a time in the USPTO TESS search engine. Upload a list of names and have the results delivered to your in-box. BOB processes 100 names for one goods or services description in about 1 hour and 30 minutes versus about 2 full business days if done manually*.

What Makes BOB Different?

There are free, and some paid, trademark search engines that do not consider multiple aspects of the proposed mark or the relatedness of goods or services
likelihood of confusion
factor. Instead, they search the USPTO Trademark Electronic Search System for only identical marks. Results from these types of searches are superficial and only scrape the surface of what a trademark search should be.

BOB goes deeper when searching proposed marks. It gives the user the ability to break up the mark and behind the scenes considers the relatedness of goods and services confusion factor along with dilution. With BOB you get more thorough; thus, more reliable, trademark search results.

Simple simple-icon

Just enter the mark you are interested in and the goods or services associated with the mark and BOB does the rest...


Comprehensive comprehensive-icon

BOB’s algorithm considers more than just the similarity of the marks. That is because the United States Patent and Trademark...


clock-icon Quick

BOB will return the search results in seconds...


reliable-icon Reliable

BOB’S algorithm was developed by a team of trademark experts with over 12 years of experience and includes...


How BOB Can Help

  • marketing-icon
  • Naming Firms
  • Naming Firms – Your time is too valuable to spend on searching the USPTO database for conflicting marks. Let BOB do the searching so you can focus on dreaming up the next famous brand name - and save you money in the process!
  • business-icon
  • Business
  • BusinessBOB is an affordable alternative to manual trademark searching, and is available 24-7 to provide you with almost instantaneous feedback on the availability of the name you have spent hours thinking about so you can check naming off your To-Do list and be confident in the name you selected.
  • lawyer-icon
  • Lawyers
  • LawyersBOB is your paralegal or associate allowing you to quickly respond to client inquiries about the availability of a mark, freeing you up to spend more time on the substantive legal issues involving your clients.
  • school
  • Schools
  • Law SchoolsBOB is an aid to teach students how to conduct trademark searches. Students use BOB like a calculator to check their work.

What Our Customers Are Saying

BOB is an important part of our team. We save time and money using BOB, which allows our companies to get new products to the market faster.

John Miller

Chairman and CEO of The Cali Group

BOB is a very useful and easy-to-use trademark search tool. I will continue to use BOB for my firm’s branding projects.

Scott Robertson

Managing Partner of Robertson+Partners

BOB enables me to review a long list of potential names in a cost-effective manner. By using BOB as a trademark screening tool, I have confidence that my short list of presented names will pass legal scrutiny when it is ultimately reviewed by the client's trademark lawyers.

Mark Prus

Principal, NameFlash

Try BOB®, quicker and less expensive than
a manual trademark search.

From BOB's Blog

Why a Computer Should Conduct Your Trademark Searches

Traditionally, trademark searches are performed manually either by a trademark lawyer or the trademark owner. But software applications are becoming more common place to perform B2B services, and trademark searching is no exception.

The Cost to Brand a New Company, Good, or Service

Tungsten Branding wrote an insightful article on the costs associated with branding. Not surprising was the affordable options available to startups. Tungsten identified several companies that can provide naming, design, and domain name availability services.

No Room for Trademark Clearance in the Average Branding Cost Budget?

There is no one-size-fits-all to a branding budget. They will vary by the size of the company and overall marketing strategy. But for anyone investigating what an appropriate branding budget is, here are the guideposts identified by the authors of Branding for Dummies, 2d Edition:

5 Reasons Why You Must Search the United States Patent and Trademark Office

It cannot be said enough that a business needs to conduct a trademark search before investing time and money into a new brand. Although no search can reveal every possible conflict that may exist with a mark, a proper search can steer you clear of the big problems.