Why Search For Trademark? - BOB
Home > Why Search

Why Search?

A party that federally registers a confusingly similar mark first, can force the junior party to rebrand entirely once the senior party enters the junior party’s market. Trademark lawyers refer to the junior party as living on borrowed time. A senior party that does not federally register a confusingly similar mark, can only prevent the junior party from entering the geographic area where the senior party has established rights.

Federal Trademark Registrations

Pending Trademark Applications

Through the First Quarter of 2018, there are 2,302,135 active, federal trademark registrations and 152,493 active, pending trademark applications. Sifting through this data to find the one concerning mark is not a quick or easy task.