BOB is a simple, quick, comprehensive, and reliable software application
for conducting trademark searches
Just upload your list of marks, select the goods or services descriptions associated with the marks from the drop-down menu, enter your email address, click import, and walk away from the computer.
BOB’s algorithm considers more than just the similarity of the marks. That is because the United States Patent and Trademark Office’s Trademark Manual of Examining Procedure says that
(1) the similarity of the marks; and (2) relatedness of the goods or services are key considerations in any likelihood of confusion determination.” Another key consideration in the likelihood of confusion analysis and included in BOB’s algorithm is the number and nature of similar marks in use on similar goods. In other words, the concept of dilution.
BOB’S algorithm was developed by a team of trademark lawyers with over 12 years of experience and includes the 3 key considerations to determine whether your proposed trademark is likely to cause confusion with another federally registered mark or pending application. BOB also searches the same data used by the United States Patent and Trademark Office, which is updated daily.